In the present product culture, brand new black butt has been lso are-commoditized which can be today popularized plus appropriate in mainstream light area. White males in the contemporary times is now able to a lot more openly display the curiosity about full, black colored butts, and people light female (as well as ladies out of almost every other racial and you can ethnic groups) that do perhaps not have the full behind is now able to try to replicate or emulate black ladies’ butts by way of unique outfits, pounds injections, and other particular “booty-enhancing” procedure. Victoria Secret’s production of “uplift” pants, including an excellent “built-inside back panel” that “lifts” the fresh new buttocks upwards “from inside, but really is wholly hidden on exterior” (Victoria’s Wonders 2008: 28), is an example of which financial stop. Hence, black women’s butts possess registered traditional light society as more acceptable, were appropriated of the whites due to the fact symbolic of “beauty,” and you will portray (like in for the last) a financially rewarding product, one which light women and you will light men is now able to openly allege as common.
Black colored ladies butts have long been a great “sign” regarding white-laid out black colored sexuality, on the “protruding” black colored ass symbolizing “ancient,” “raw,” “uncivilized” and you may “heightened” sexuality (Collins 2005; hooks 1992), one which try historically denigrated and you may pathologized
However, this new desirability off black colored ladies butts has conditions and you will fine print, once the therefore discussed by whites, once we shall discover on participants from the investigation. Not absolutely all white males keeps acknowledged the beauty of the new black colored butt; for the majority it’s as well visible a sign or a note away from blackness. In addition, you can find conditions and terms getting black women’s butts. To be acceptable, the fresh new ass must be white-defined proportional; or even, it can be thought pathological, whilst are for the days of Saartjie Baartman. Believe Morris, a middle-income group men in his 40s exactly who resides in The brand new Jersey; he said, “Black females generally have larger hips and you can butts, and this can be a change-out-of in my situation. I like a good girl’s butt but not an enormous you to definitely. Disappointed. I know loads of males create.” Whenever you are Morris was considerably acquire inside the reaction, other people were not. Jean, a college-experienced respondent in his forties residing in Delaware, demonstrated black 
colored ladies butts as “[h]uge, sloppy asses.” Several other respondent, 20-year-dated Quincy, an Ohioan, demonstrated their aversion to help you black women’s butts along these lines: “Ghetto butt, no thank-you.”
You will find yet , to meet a black girl that is well proportioned and contains a identification
Several light boys expressed comparable viewpoints by the characterizing black colored ladies’ butt’s, “curves,” and you can government as being off proportion and you will indicating which they pick black girls having “disproportionate” butts and you may shapes unattractive. Raymond, a great forty-year-dated respondent out of Louisiana, stated that “[s]ome black colored lady have excellent rates that will be well-proportioned, but not very.” Jay, a north Carolinian inside the twenties, shown that he finds out “…anything else on black girls glamorous, with the exception of…an effective disproportionate ‘rear-end.’” Similarly, James, mentioned earlier in the section into the conversation off light attributes, declared you to definitely exactly what the guy finds out unattractive on the black colored lady, also face features, skin and hair texture, is that black colored ladies’ “rear comes to an end are too large and you may regarding proportion.” Bringing their deal with an effective proportional buttocks and you will black women, Nelson, a middle-class male within his 20s away from Idaho, common just what he preferably searches for in women:
Light when you look at the ethnicity, tan for the complexion. Ranging from 5’3 and you can 5’7 105 so you can 140 weight. Hair color actually you to definitely crucial, in the event blonde was preferable. Nipple and you can ass would be well-proportioned to the rest of one’s body. Long-hair is right. And you can bluish or environmentally friendly or grey sight.